About & Getting Started

ABOUT TABLET SPECIFICATIONS

Effective with 2012 issues dates, all ads that have not opted out will be included in tablet editions and main URL will be activated. URL is activated exactly as it is displayed in the creative. Whether you are running a straight from print (SFP) or designed for tablet (DFT) ad, Flash is not supported on all devices and that it would be best to avoid any links that attempt to run Flash. HTML5 is now universally supported on both iOS and Android devices.

All Time Inc publications are available on tablets. Please click on the publication name above to view the specifications and contact information.

Time Inc titles running portrait and landscape orientations in tablet magazine are:

• EW
• Fortune
• Golf
• People
• SI
• Time

Time Inc titles running portrait-only orientation in tablet magazine are:

• All You
• Coastal Living
• Cooking Light
• Essence
• Health
• InStyle
• Money
• People En Espanol
• Real Simple
• SI for Kids
• Southern Living
• StyleWatch
• Sunset
• This Old House
• Time for Kids

What are the different tablet ad format types?

SFP ads:
These are the Print ad materials supplied to the publisher that are re-purposed, optimized for, and scaled proportionately to fit tablet devices. Every ad is eligible for a bonus web activation of a URL that must be displayed within the creative. In case two or more URLs are present, the main/brand URL will be activated.

DFT tablet ads:
These are non-interactive ads designed to fit 4:3 or 16:9 tablet devices; DFTs can have only one URL link on the creative for web-activation. URL is activated exactly as it is displayed in the creative. Social media icons will not be activated unless the URL is spelled out i.e. Facebook.com/brand.

EFT tablet ads:
These are interactive ads that are designed to fit 4:3 or 16:9 tablet devices. Ads can take advantage of multi-media app functionality to play content such as image slide-shows, video, audio and/or web-elements (custom URLs). These web-elements can include social media icons, buttons or logos.

For more information please contact the publication you are interested in advertising with.

Tablet Ads Layout Sample Click here to download sample layouts for ads running portrait and landscape.

Click here to download sample layouts for ads running portrait-only.