Enhanced FOR TABLET AD SPECS & GUIDELINES

Enhanced For Tablet (EFT) description These are interactive ads that are designed to fit 4:3 or 16:9 tablet devices. Ads can take advantage of multi-media app functionality to play content such as image slide-shows, video, audio, and/or web-enabled links through hotspot buttons and/or web-elements.

IMPORTANT: All Time Inc. titles run portrait-only, except:

• People
• EW
• Time
• SI
• SI for Kids
• Fortune
• Golf

• Time inc. Studios offers resources to assist with creative re-design. If interested please e-mail studios@timeinc.com or call Ron Redfern at (212)522-7551.
  
  For Time Inc Studios EFT specifications please click here
  

Templates for Download

• Click here to download InDesign templates if needed.

These InDesign templates are available for 4:3 Portrait, 4:3 Landscape and 16:9 Portrait. Also note that each template has a non-live layer that serves as a guide.

Makeup/Positioning

• Final ad placement is subject to editorial approval.
  
• No competitive separation guarantees.
  
• Editorial sensitivities will not need considerations since there are no ad/edit adjacencies.

File/Creative Submission

• Storyboards should be submitted prior to start of production.
• Materials received on due dates or prior will receive a video ad simulation for final approval.

Ad Portal Instructions

Please Upload your file to www.direct2time.sendmyad.com

If you are not familar with the Direct2Time ad portal please click the Ad Portal Guide at the top. Otherwise follow this quick guide below.

• New users will need to create an account; current ad portal users can use their existing account.
• From navigation bar on left, under "actions": 1) Select "send files" 2) Select "tablet/mobile ad" 3) Choose correct title/issue date and enter appropriate file information.
• Attach .zip folder and click upload.

Functionality

• Ad consists of a base page plus up to 3 additional hotspot layers/pages.
  
• Each ad can contain a total of 3 interactive elements. Each interactive element must be in its own page/layer.
  
• Interactive elements can be a combination of slideshow, sound, video and widgets. Combined file size cannot exceed 10MB.
  HTML5 cannot be combined with any other functionality.
• Embedded image slideshows can include up to 10 photos total (must be gallery images, not additional advertising pages).
  
• Combined run time for videos can not exceed 120 seconds. Videos cannot be updated once published.
  
• Web elements are accepted. Ad can have a maximum of three web-elements in addition to the hotspots.
  
• Advertiser logo must appear on at least 1st page in each orientation.
  
• Ad will feature an optional interactive ad butt on that will fade out after 3 seconds.

NOTES:

• Objects should be placed within safety zones.
  
• Logo must appear once on the base page.
  
• This page can have web-elements. Note that hotspot pages can also contain webelements.
  
• Visual design should be clear so the user knows where to tap.
  
• Hotspot pages can be any combination of video, slideshow or sound playing and can contain one interactive element.
  
• Hotspot pages must contain supplied close key. Video play button placed by Time Inc.

EFT AD Specifications

	iPad/other tablets (4:3 aspect ratio)	Android tablets (16:9 aspect ratio)
Page Dimensions Pixels & Points	Based on InDesign setting of 72 points per inch. Measurements are width x height. Size in Points: Portrait: 418.9 pt. x 547.6 pt. Landscape: 558.5 pt. x 408 pt. Size in Pixels:(based on 300dpi) Portrait: 1745 px. x 2282 px. Landscape: 2327 px. x 1700 px.	Based on InDesign setting of 72 points per inch. Measurements are width x height. Size in Points: Portrait: 310.9 pt. x 511.1 pt. Size in Pixels:(based on 300dpi) Portrait: 1295 px. x 2130 px. No landscape orientation in Android devices
Hot Zones	Tablet hot zones are at left, right and bottom margins. Design tappable elements within safety zone: 36 pt. from left and right. 44 pt. from bottom.	Tablet hot zones are at left, right and bottom margins. Design tappable elements within safety zone: 25 pt. from left and right. 42 pt. from bottom.
Slideshows	Photo slideshows can be put on any page. Photo goes full screen when user taps. Image dimensions must be the same in both views. Total number of images is 10. A portrait and landscape version of the same image will be considered 1 image. Format is JPEG. Resolution 300 DPI. RGB color space. Slideshow pages/images should include arrow indicators. Total file size for slideshows should not exceed 3 MB. Files must be named according to order of slideshow.	Photo slideshows can be put on any page. Photo goes full screen when user taps. Image dimensions must be the same in both views. Total number of images is 10. Format is JPEG. Resolution 300 DPI. RGB color space. Slideshow pages/images should include arrow indicators. Total file size for slideshows should not exceed 3 MB. Files must be named according to order of slideshow.
Video & Audio specs	All video will be streamed. In the initial view of the video, it should have an image and not a blank frame. Video frame must be positioned 36 points from the right and left margins and 44 points from bottom. Video can be enlarged from frame size to full-screen and can play in both orientations on iPad. Video will play landscape full-screen only in HP. Play button should not be included. On any pages containing video, video window should be designed large enough in case users decide not to play full-screen. Combined run time for videos is 120 seconds at maximum and 7 MB in combined size. Video ends on final frame, Final frame must be a visual not a blank frame. Audio combined size should be 3 MB at maximum. Auto-play video without sound can be embedded. Max file size is 1MB and max run time is 30 seconds. Video bar will display temporarily. There is no support for Adobe Flash Video in iPad. TECHNICAL SPECS: Video File Format: .MP4 Video Format: H.264; Frame Rate: 29.97 fps; Size: 480x360 pixels (4x3, no letterboxing), If you prefer to avoid black bars (top/bottom) when video is launched to full size, aspect ratio must be 4x3. Variable Bit Rate: Target Bit Rate: .6 mbps (600kbits); Maximum Bit Rate: .8 mbps (800kbits) Audio: AAC, 32 kbps, 22 kHz, Mono (sound level normalized to -6dBDS)	All video will be streamed. In the initial view of the video, it should have an image and not a blank frame. Video frame must be positioned 25 points from the right and left margins and 44 points from bottom. Video plays in frame and can be enlarged to play full-screen. Play button should not be included. On any pages containing video, video window should be designed large enough in case users decide not to play full-screen. Combined run time for videos is 120 seconds at maximum and 7 MB in combined size. Video ends on final frame, Final frame must be a visual not a blank frame. Audio combined size should be 3 MB at maximum. Auto-play video without sound can be embedded. Max file size is 1MB and max run time is 30 seconds. Video bar will display temporarily. TECHNICAL SPECS: Video File Format: .MP4 Video Format: H.264; Frame Rate: 29.97 fps; Size: 480x270 pixels (16x9), If you prefer to avoid black bars (top/bottom) when video is launched to full size, aspect ratio must be 16x9. Variable Bit Rate: Target Bit Rate: .6 mbps (600kbits); Maximum Bit Rate: .8 mbps (800kbits) Audio: AAC, 32 kbps, 22 kHz, Mono (sound level normalized to -6dBDS)
Web-Elements	Web elements can be designed on either the base page or any hotspot layer. Direct URL provided by advertiser. Web content should be designed (if possible) to display correctly within browser frame. Although a site may display perfectly in a browser, it's not guaranteed that it will display as well in the device. The web page will display as soon as the user taps the web-enabled area button in the ad page. iPad device will display the site in its in-app built in browser and HP TouchPad device will display in a separate browser window. Web content is the legal responsibility of the advertiser. Content is available only when user is online. Sites should be HTML-based. Flash sites will not work on the iPad.	Web elements can be designed on either the base page or any hotspot layer. Direct URL provided by advertiser. Web content should be designed (if possible) to display correctly within browser frame. Although a site may display perfectly in a browser, it's not guaranteed that it will display as well in the device. The web page will display as soon as the user taps the web-enabled area button in the ad page. Sites will display in either in-app built in browser or separate browser of tablet device. Web content is the legal responsibility of the advertiser. Content is available only when user is online. Sites should be HTML-based for Android devices.
HTML5 Hosted	Static base page with a web element to launch to an advertiser hosted HTML5 unit. Base page needs to be provided for both portrait and landscape (for applicable titles). Unit is viewable only when user is on-line. When off-line, user receives a “no internet connection” message. Advertisers should arrange to test the unit with Time Inc. in advance of the due date. Advertisers should arrange to test the unit with Time Inc. in advance of the due date.	HTML5 functionality is not supported on Android devices due to inconsistent performance within the reader application. Static base page with a web link to an HTML-based site.
HTML5 Embedded	Unit must not exceed 10 MB. Unit is viewable when user is off-line. click here for Embedded HTML5 specifications and recommended file structure.	HTML5 functionality is not supported on Android devices due to inconsistent performance within the reader application. Static page must be supplied. Can substitute standard reader functionality such as web elements, slideshows, video.
360° Viewer widget	Format is JPEG. Resolution 132 DPI. Required number of images is 24. All images must be the same size and must be named in numerical order without special characters or spaces. Ex: image01.jpg The widget contains no visible slider or any other indication that it has functionality. All instructions must be designed into the layout but be completely outside the graphic frame that contains the widget. Widget should not overlap any other interactive elements. Advertisers must designate how widget should display: 1. Flip Book: user can swipe from first frame to last and back 2. Complete 360 Viewer: functions as a continuous loop. User can swipe from first frame to last and then start again with the first frame. How many times it plays depends on the size of the image and how far across the image the reader swipes their finger. It is not possible to control or predict how many times this will “loop” before the reader reaches the edge of the frame.	HTML5 functionality is not supported on Android devices due to inconsistent performance within the reader application. Advertiser may replace the widget with a video. (See video specifications above).
Interactive Flag	There is the option of including an interactive ad flag on EFT creative. Flag will fade out after 3 seconds Advertisers must identify preferred treatment: 1. An approved Time Inc. flag (click here to view). Default color will be red, positioned top / center. Position and / or color may be adjusted based on creative. 2. Advertiser may design a flag. Recommended size is 140 pt. x 59 pt. delivered as a PNG. Advertiser may decide position of flag. Flag should not be designed to overlap other functionality or hot zones.	There is the option of including an interactive ad flag on EFT creative. Flag will fade out after 3 seconds. Advertisers must identify preferred treatment: 1. An approved Time Inc. flag (CLICK HERE to view). Default color will be red, positioned top / center. Position and / or color may be adjusted based on creative. 2. Advertiser may design a flag. Recommended size is 140 pt. x 59 pt. delivered as a PNG. Advertiser may decide position of flag. Flag should not be designed to overlap other functionality or hot zones.

NOTE: Content in bold highlights differences between 4x3 & 16x9 video, audio and web-elements.

Format and Deliverables

Submit a .ZIP compressed folder via Time Inc Ad Portal. Direct link is: www.direct2time.sendmyad.com
Compressed folder should contain:

• Adobe InDesign CS3 or CS4 (preferred) layouts with design of pages embedded in document.
  
• Flattened JPEGs exported from InDesign: Export resolution 300 DPI for 4:3-ratio device and 300 DPI for 16:9-ratio device. JPEG export quality must be set as "Maximum."
  
• Slideshow images at 300 DPI resolution. One set of slideshow images only for either or both orientations. Slideshow JPEG images displayed in small frame should be 300dpi at exact frame dimensions.
  
• Images for 360 Viewer at 132 DPI resolution. All images must be same size and named in numerical order (ex: image01.jpg).
• Video files: .MP4 file format videos.
  
• Audio files: Format .MP3.
  
• Rich Text document containing URL info or directions.

Ad Production Information

We encourage our partners to submit storyboards to us prior to the material due dates to check everything is correct and in order.

Clear material instructions must be included in the Ad Portal job ticket. If any information changes after the materials are uploaded, an e-mail must be sent to the entire Ad Production team (contact info available by selecting contact info in Direct2Time.com) identifying what is changing and if/when new materials should be expected.

For pickup materials from a previous week, please send an e-mail to the entire Ad Production team clearly identifying the appropriate materials for pickup.